Big Picture's 'BIG' uses the red color to represent vitality.
'Pictures' uses the black color to match the red color.
The logo is drawn as the progression being made when a plan a picture.
Logo Typo
Color system
RED
PANTONE® : 485C
RGB : 218 41 28
CMYK : 0 95 100 0
BLACK
RGB : 0 0 0
CMYK : 0 0 0 100
BRAND IDENTITY
BI logo
Logo type
The wordmark was designed to match the image given by the symbol mark and was arranged proportionally according to each font type.
The font, thickness, proportion, etc. of letters should not be changed randomly.
